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Director of Brand Marketing

The Director of Brand Marketing will be responsible for creating strategies and implementing marketing initiatives that will propel the growth of the Fluence brand globally. The marketing team has already established the Fluence brand in North America and needs a leader that can build Fluence into a global brand. As the brand ambassador, you will be directly responsible for developing and delivering messaging that is relevant to the markets and customers we serve.
Responsibilities:
MarCom
o Manage projects, website content and design with our outside agency.
o Work with our Segment Management team to ensure that content and messaging is relevant for regional markets.
o Coordinate spotlights including the video/photography shoot, story writing, website content, and associated outreach.
o Coordinate with the OSRAM corporate marketing team to establish and maintain branding guidelines.
Events
o Coordinate directly with Sales to understand the needs for their department. Develop written and creative content to educate the sales team and advance customer opportunities. This includes: case studies, competitive digests, proposal decks and sell sheets.
o Lead the development of content for our e-commerce sales channels.
o Create and execute effective programs and merchandising for our hydroshop retail channel.
o Create effective outbound lead generation initiatives and processes in concert with Sales that contribute to the acquisition of new customers globally.
Sales Enablement
o Develop a global tradeshow strategy leveraging a combination of internal U.S based resources and matrixed global corporate resources.
o Continue to build the upon the success of Fluence's annual PHOTOx industry event.
Required Qualifications
Bachelor's Degree in relevant field of study. Master's Degree highly preferred.
7-10 years of relevant marketing experience. Must have global marketing experience.


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